What the client came with
[Describe the starting point. What was broken or missing? Slow store, dated design, no video content, low conversion, disjointed branding? Set up the problem you were hired to solve.]
[Add the constraint or stakes — a launch deadline, a budget, a busy season they had to be ready for.]
謀 The approachHow I tackled it
[Explain your thinking. The key here is showing the advantage of one person owning dev + video + design: decisions stayed consistent, nothing got lost in handoffs, and the visuals were built for the exact store they'd live in.]
1. Rebuilt the store
[Technical work — theme, Liquid, structure, speed, integrations. Be specific about what you did.]
2. Produced the content
[Video + photography work — what you shot, edited, and why it fit the store and campaign.]
3. Unified the brand
[Design work — the system that tied store, video, and social together.]
"[A client quote about what it was like working with you, or the result they got. Real testimonials are the single most persuasive thing on this page.]"
The deliverables
Development
[Custom theme, speed pass, app integrations, X custom sections.]
Video
[Hero video + X product clips + X short-form cuts for social.]
Design
[Brand refresh, X social templates, product imagery, ad creative.]
Selected visuals
[Drop in screenshots, before/afters, video stills, and design frames. Show, don't just tell.]
Results that mattered
[Restate the results with context. Not just the numbers — what they meant for the business. Tie it back to the problem you opened with so the story closes the loop.]
- [Conversion rate up 42% within the first 60 days]
- [Page load cut from 6s+ to 1.8s — bounce rate down X%]
- [Launch campaign hit 3.1M organic views]
- [Client retained me for ongoing content — the real proof]